HDFC Realty launches PropPartner App for Real Estate Agents


HDFC Realty, India’s leading real estate advisory solutions company, has been working on the Aggregation of Real Estate Agents across key cities in India for the past few months. To take this initiative further, HDFC Realty has now launched ‘PropPartner‘ – an exclusive mobile application for Brokers. This unique App is now LIVE on both, Android & iOS platforms.

The App allows the users, (Real Estate Agents), to profile their city/area of operation as also the other cities that they are interested in sourcing the projects from, for their customers.

The ‘in-app’ sharing functionality lets the Real Estate Agents share the project details with their customers directly, using any of the sharing Apps available on their phone. The App also has an instant ‘lead pushing’ mechanism which reduces the time lag in responding to inquiries.

Commenting on the new launch, Ms. Renu Sud Karnad – Managing Director, HDFC Ltd said, “The objective is to give brokers larger options to property in their micro markets as well as other cities and locations. In the current market environment, the PropPartner app would provide the Real Estate agents an opportunity to market projects in other locations and to help them in their additional top line growth.”

Mr. Vikram Goel – CEO, HDFC Realty said, “We are very happy to launch the PropPartner Mobile App for Real Estate Agents. It is a step forward in our Broker Aggregation Program, which we launched a couple of months back. Real Estate Agents will find it convenient to register themselves through their mobiles and start availing the information about projects being marketed by HDFC Realty. We also intend to add more features to this app to enhance the user experience.”

HDFC Realty has already rolled out an internal campaign “Broker Bhai” which extends to the PAN India HDFC Realty team to enroll the Real Estate Agents, who have an existing relationship with the company. Currently, the App has a total of around 4500 broker registrations with more than 1500 downloads so far.

It has also achieved a massive 10000+ leads through a kitty of active brokers, operating across India. HDFC Realty further aims to increase this number to 15,000 by the end of this fiscal year.

The objective is also to become a large distribution platform for developers and assist them in selling their projects in markets other than that of their own.

As a part of its Broker Aggregation, HDFC Realty has already successfully organized multiple meets in Mumbai, Pune and other cities of Maharashtra and Gujarat for developers like Brigade Group, SARE and EKTA Group for cross city sales and for the promotion of the PropPartnerApp.

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